Post by account_disabled on Dec 21, 2023 1:30:15 GMT -7
The segmentation process requires that be identified. There are various segmentation criteria: social, geographic, demographic, economic, social, lifestyle and many others. Normally, in market segmentation it is necessary to address several of the criteria to better guide the marketing actions to follow. The more aspects that are used to characterize an audience, the easier it will be to develop a marketing strategy. There is no way to think about segmenting a target audience without knowing what characteristics it needs to have for the strategy to be correctly defined.
A market study or research needs to contemplate an objective such Special Data as creating a product, optimizing the concept of a brand or another that has strategic relevance. Since market segmentation is one of the pillars of Marketing, we invite you to read the complete guide that we prepared on the subject. Leave your email and receive it for free to read after this article! Complete Marketing Guide! Download it for free to learn how to create your strategy Mail * Benefits of market segmentation Without a doubt, one of the main benefits of segmenting the public and selecting a group of personnel to reach is the high possibility of reducing costs .
This decrease in costs is caused because smaller groups of consumers are administered. As a consequence, it is possible to dedicate more attention to the target audience and generate greater profits . In small companies, market segmentation becomes even more important, because this size has strictly limited resources to meet large demand. Furthermore, it cannot maintain the high costs required by high logistical and administrative capacity. Generally, the segmentation of micro and small organizations is carried out considering geographical location , age, sex and some particular characteristic that brings what the company offers to the target people.
A market study or research needs to contemplate an objective such Special Data as creating a product, optimizing the concept of a brand or another that has strategic relevance. Since market segmentation is one of the pillars of Marketing, we invite you to read the complete guide that we prepared on the subject. Leave your email and receive it for free to read after this article! Complete Marketing Guide! Download it for free to learn how to create your strategy Mail * Benefits of market segmentation Without a doubt, one of the main benefits of segmenting the public and selecting a group of personnel to reach is the high possibility of reducing costs .
This decrease in costs is caused because smaller groups of consumers are administered. As a consequence, it is possible to dedicate more attention to the target audience and generate greater profits . In small companies, market segmentation becomes even more important, because this size has strictly limited resources to meet large demand. Furthermore, it cannot maintain the high costs required by high logistical and administrative capacity. Generally, the segmentation of micro and small organizations is carried out considering geographical location , age, sex and some particular characteristic that brings what the company offers to the target people.